Why ATF 2026 matters for organizers right now

The 13th Asian Tourism Fair (ATF) 2026 opens at International Convention City Bashundhara (ICCB) from 17-19 September, 10am-7pm daily. Announced 14 September: 200+ tourism organisations from 10 countries, ~300 booths across three halls.

For Eventa organizers, ATF is a live lab in multi-hall logistics, sponsor stacking, and hybrid public + trade programming inside a flagship Dhaka campus.

Quick facts

Where: ICCB, Bashundhara, Dhaka
When: 17-19 September 2026
Scale: 200+ orgs, ~300 booths, three halls
Countries: Bangladesh, Thailand, Philippines, Maldives, Nepal, Sri Lanka, Bhutan, Malaysia, China, Pakistan
Entry: Tk 30 (+ raffle for coupon holders)
Title sponsor: Biman Bangladesh Airlines
Backed by Ministry of Civil Aviation and Tourism, BPC, and BTB

What is on the floor

Destination Bangladesh Showcase
International Tourism Showcase
Bangladesh Tourism Investment Showcase

Plus B2B sessions, seminars, panels, and evening cultural performances from Bangladesh, Nepal, and the Philippines. Themes include haor, Sundarbans, river, adventure, community-based, and eco-tourism.

Lessons for Eventa organizers

Sell the campus, not only the stage - map attendee flow across halls like ATF maps booths + B2B + culture.
Stack sponsors by job - airline, hospitality, investment, and experience partners each need a clear role on your Eventa listing.
Run public + trade hybrid - low public entry with serious B2B keeps halls full without diluting buyers.
Ride winter travel intent - partners are already teasing seasonal offers; list related experiences while demand is warm.

Bottom line

Treat ATF week as a learning lab for venue ops and sponsor architecture - not only a tourism outing.

Source: The Business Standard (14 Sep 2026 ATF press conference). Confirm on-site schedules at ICCB.